"People buy People", if this
statement is true then obviously the spotlight is on the sales person.
People buy the sales person first, then the company he/she is
representing and then the product/service that is being offered. Yes, in
that sequence.
Hence, even before we talk about the Unique Selling Proposition (USP)
of your product or service, it is imperative for us to look at the
Unique Sales Person Proposition. The question here is what distinguishes
you as a sales person from the others that the customer meets.
If you have not thought about it, isn't it time that you did that?
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